ISV Viewpoint Podcast: Talking Software Licensing with the VP of the US Institute of Languages
PODCAST: Views and discussion about the use of Software Licensing in an ISV
In this podcast Jason D. Poole, Senior VP of the US Institute of Languages, discusses his candid views on Software Licensing, Software Piracy and Software Copy Protection.
The US Institute of Languages moved from their own in-house system to outsourcing their software license management but before they made this important change they had alot of internal discussion and also met with others who had built their own systems to get their advice, the feedback was instructive. Also, the CEO didnt want to move to a stronger protection and Jason had to convince him of the merits of a change along with the issues and costs. Finally, Jason was once a Software “cracker” himself and his story of his change in attitude as “poacher turned gamekeeper” is interesting for any Software ISV.
He discusses important industry questions like:
- Love it, hate it or necessary evil? What are the pluses and minuses of implementing a licensing system?
- Tell us a little about your most recent implementation, what were the benefits from the investment?
- What vendors have you tried and what were your impressions of them?
- What do you think is better, hardware dongles or software activation and why?
- What other reasons would you use software licensing?
- What do you think of developing license management in-house vs. outsourcing?
- What are your general thoughts about software piracy?
- Some developers hate DRM, Why bother with copy protection or licensing at all?
- What would be your top tips for someone starting out with licensing?
- Is there anything else you would like to share with the audience to help them understand more about software licensing and copy protection?
Click below to play the podcast:
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About the ISV:
The U.S. Institute of Languages was formed in 1995 and developed The Visual Link™ Spanish Course, an unparalleled method for learning Spanish.
The Course has been sold and used by individuals in over 130 different countries around the world.
The course has also been, or is currently being taught, at major U.S. corporations, government agencies, and universities. The success of the course has come because of one basic reason–it really works!
It helps individuals learn to speak and communicate in Spanish in an easy to use, fun and effective format.
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