Comments on: Vendors Must Get Closer to Their Customers to Effectively Deploy New Software Licensing Models http://www.softwarelicensing.tv/2010/03/vendors-closer-customers-effectively-deploy-software-licensing-models/ All about Software Licensing... Mon, 10 May 2010 10:37:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cris Wendt http://www.softwarelicensing.tv/2010/03/vendors-closer-customers-effectively-deploy-software-licensing-models/comment-page-1/#comment-15 Cris Wendt Wed, 31 Mar 2010 04:45:27 +0000 http://www.softwarelicensing.tv/?p=150#comment-15 I largely agree with the article. Note that subscription license models and various forms of usage-based license models (known as "remix", "token", "rental", "peak usage", etc) are already in reasonably widespread adoption. The real goals of license models are: 1) provide software the way your customer needs to buy it and use it. Remember, companies are in business to buy and use software to achieve business goals, and not just to buy cheap software. 2) Balance the flexibility of flexible usage models with the predictability of more reliable models. Some of the usage models described above are a result of creating license models to make this tradeoff. I largely agree with the article. Note that subscription license models and various forms of usage-based license models (known as “remix”, “token”, “rental”, “peak usage”, etc) are already in reasonably widespread adoption.

The real goals of license models are:

1) provide software the way your customer needs to buy it and use it. Remember, companies are in business to buy and use software to achieve business goals, and not just to buy cheap software.

2) Balance the flexibility of flexible usage models with the predictability of more reliable models. Some of the usage models described above are a result of creating license models to make this tradeoff.

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