Free Webinar: Turning Software Pirates into Paying Customers
At first glance the idea of converting software pirates into paying customers may seem an unlikely proposition, but this webinar explains how, for many big names in the software industry, this makes a significant contribution to the bottom line.
The webinar focuses on identifying end users of pirated software and developing strategies for recovering revenue from them. It provides some fascinating insights along with plenty of food for thought and ideas that will be actionable in any software business.
The speakers are Victor DeMarines of V.i.labs and Chris Luijten, founder and CEO of ITCA. Both have considerable expertise in the area of anti piracy strategy.
The starting premise of the webinar is that there is little point trying to identify who is cracking your software, or what channels are being used to distribute pirated software, as removing a current offender in either of these two categories will only result in another springing up moments later.
Instead software publishers should focus on identifying organisations which are illegally using cracked copies of their software. DeMarines and Luijten explain the different approaches that their companies take to this area and both offer some interesting insights and ideas.
Identifying where pirated software is being used not only offers an opportunity to recover revenue from organizations who are using the software illegally, but can also reveal patterns of usage which may suggest potential new markets.
There is a good discussion on qualifying software piracy leads: deciding which organisations are actually likely to yield a financial reward if targeted.
The next step is taking action on qualified software piracy leads to recover lost revenue. Luijten explains the different methods of approach that his consultancy uses and what works best with different types of organisation, in different situations, and in different parts of the world.
It’s a fascinating listen with some interesting asides. Both DeMarines and Luijten say clients generate around 30% of annual new business revenue from piracy conversions – a statistic which has to give any software publisher pause for thought.
Click here for to listen to the webinar.
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