Software Licensing Triple Challenge: Case Study
This case study shows how NIK Software dealt with 3 key software licensing challenges, which many ISV’s will recognise.
NIK Software Inc is a privately held US company that develops software solutions for the growing digital imaging and photography markets. Established in 1995 the company has become a recognised market leader in digital filter development. Customers including leading design and photography professionals, as well as pro-am users and design and photography schools and colleges world wide. The company’s products use a range of innovative technologies that make digital imaging and photography easier and more powerful. Nik is headquartered in the US with branch offices in Germany. Their software has won a range of industry awards both in the US and Europe.
With a customer base which includes large numbers of students and hobbyists. challenge #1 for NIK is casual software piracy and license over use. Whilst they need to protect revenue they also realise that they need to deal sensitively with this segment of their users as they understand that today’s student could easily be tomorrows ideal customer. So they needed software license management systems that would allow then to identify license overuse and respond to it appropriately.
Challenge #2 for NIK were their plans to expand their operation into the Asian market. Which software piracy running at around 90% in some Asian countries NIK new that they needed very robust copy protection.
The final challenge for NIK was that their customer base is split 50/50 between Mac and Microsoft users, so they needed a software license management solution that works accross both problems.
This case study explains how Nalpeiron’s Software Licensing Solution helped NIK to meet these challenges.
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