Software Licensing Case Study: when it’s time to say goodbye to “home made” copy protection.
Avistar is a leader
in the desktop visual communications market. The company was founded over 15 years ago, offering a proprietary hardware based video conferencing solution and specializing in the financial services market.
Responding to feedback from clients Avistar took the decision to move to a software-only, desktop visual communications system, which would be easier for clients to roll out across the enterprise, and more cost effective. Avistar and now leaders in their market and have expanded their client base beyond the financial services sector in to provide visual communications solutions to enterprise and SMB clients in a wide range of vertical markets.
In the days when Avistar offered a proprietary hardware based system they protected their software with a solution which had been built in house. The software activation process under this system was a little “clunky” for the end user, and the copy protection worked on an “honour” basis.
Moving forward into a software-only environment Avistar’s product development team were clear that they needed:
- Iron-clad copy protection
- A licensing solution embedded within the software, which would deliver a seamless end-user activation experience.
- Ease of deployment
With the in-house development team working flat out on the new software product it was clear that even attempting to develop the existing “in-house” licensing system was not going to be an option.
Avistar also recognised that now their whole business was to be based around their software offering they needed to draw on the experience of licensing experts to give their software the protection and licensing professionalism it deserved.
Read the full software licensing case study here.
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